G&G INTERIORS

Over a 5 year period I was fortunate to serve as the Art Director / Marketing Manager for G&G Interiors, an exquisitely curated home and design store located in Knoxville, TN. I was responsible for design and key messaging of all marketing materials, layout, coding and updating of eblasts, social media profiles and strategy but most importantly tasking and following through with the G&G team members for needed monthly content; to act as a managerial liaison between the the employees and their very much in-demand Design Director/Founder, Merri Lee Fox.

design + marketing

Throughout our prolific partnership, Merri Lee Fox along with her elegant team, and I created a wealth of visual assets. Creating advertising campaigns (from concept to strategy and placement), art directing photoshoots and designing monthly Home Page featurettes, the print and digital collateral created over a 5 year period are too numerous to count.

Here are some of my favorite visual assets:

A charming postcard.vignette constructed in Photoshop.

An online feature on trends for summer. The monthly Home Page Featurettes were very editorial in nature and were inteded to have a "magazine" feel to them, accompanied by headlines like "Our new favorite things..."

I also had the opportunity to art direct video shot during an annual design event called ROAD. The lovely footage was captured by the talented Caroline Trotter.

↑Back to Top