Basin White.

By Posted in - Design on July 10th, 2013

Basin White Logo

On a recent trip to Disney World, we stopped into the lovely Basin White Store at Disney’s Grand Floridian Hotel.  The branding and packaging was really spot on, clean, concise with a note of historical reference while still being totally modern at the same time.  Fun elements like solid shampoo bars that are packaged in black & white tubes,  and solid moisturizer bars (first time I had ever seen this) in really charming wrapping and box.

SupercuteWe picked up a slice of the moustache soap for Lindsay and when we gave it to him, it just about broke his heart to unwrap such a gorgeous little deli counter-inspired paper (shown in square Instgram picture above).

Most importantly the Basin White scent is flat out intoxicating and I think I’ll be ordering replacements for the following goodies as soon as I run out.

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