On a recent trip to Disney World, we stopped into the lovely Basin White Store at Disney’s Grand Floridian Hotel. The branding and packaging was really spot on, clean, concise with a note of historical reference while still being totally modern at the same time. Fun elements like solid shampoo bars that are packaged in black & white tubes, and solid moisturizer bars (first time I had ever seen this) in really charming wrapping and box.
We picked up a slice of the moustache soap for Lindsay and when we gave it to him, it just about broke his heart to unwrap such a gorgeous little deli counter-inspired paper (shown in square Instgram picture above).
Most importantly the Basin White scent is flat out intoxicating and I think I’ll be ordering replacements for the following goodies as soon as I run out.